While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than
I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth
The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. If your organization isn’t the first thing
Branding is one of our mainstay services – it touches and influences every engagement we have to one degree or another. We focus on it
Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the
