The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. If your organization isn’t the first thing
I came across this article, Why Start-ups Shouldn’t Hire People With Graduate Degrees by Penelope Trunk on bNet, and thought it was particularly appropriate for
According to a study released by researchers at Fordham University and Ipsos Loyalty, customer satisfaction is not the best indicator of brand performance for consumer
OK, I’ve about had it with poor language skills being forgiven under the pretext that “as long as you can read it, a few mistakes
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends
Recently we’ve been approached by several tradeshow organizers to review, upgrade, or revamp their marketing efforts, for a variety of reasons. With all the visibility
All of Granite Partners’ consulting engagements involves some sort of primary research, either as part of a SWOT analysis to assess market position, or customer
We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive
