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There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from
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It seems that “Experts” are everywhere theses days. In the old days, to become an expert, one had to devote years to building credentials, through
You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
