Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as
As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween
Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing
As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the
Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing
Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional
In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the
With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
