Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .
For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,
There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help
With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
We’ve long advised companies who want to be market leaders to adopt a customer-centric stance in their internal and marketing attitude. That advice has been
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
