When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to
In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world
