I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move
As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in
Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade
Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t
Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012
How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
According to a study released by researchers at Fordham University and Ipsos Loyalty, customer satisfaction is not the best indicator of brand performance for consumer
