As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
In the modern world, the practice of sales, whether it be called “Account-based Marketing” or Business Development, or some other euphemism, is as tough as
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween
When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these
Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
