Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move
As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in
Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
Written by Dan Varroney Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement
The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success
