With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about
Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.
I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move
Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily
Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
