With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where
Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than
Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in
Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily
