If you own or operate a service or manufacturing business, one great way to show your leadership of your industry and in the local business
Usually I focus on marketing strategy, tactics and practices in this forum, but I wanted to touch on a more sales and management-oriented topic that
Everyone negotiates, almost every day, on some level, even with themselves in some cases. The idea is to weigh two opposing ideas against each other
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
We get asked for advice and guidance by firms large and small every day, and when reviewing whether or not to work with a new
Ever wonder how market leading companies got that way? Ever wonder who lead the way and how they knew to veer in the direction they
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using
We’ve all been there . . . You go to an event, be it a conference, a seminar session or annual meeting, and you meet
I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development
