As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
(An open letter from Salespeople the world over to clients and prospects) Dear Prospect, As an ethical, professional, courteous sales person, there are some
In the general hierarchy of life’s priority, when you think of crisis, the marketing department is probably not the place to call. But if you’re
I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,
I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very
Over the last few years I’ve seen quite a bit of questionable e-mail come through my in-box, and most of it goes right back out
