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For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set
Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving
Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our
Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world
