For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,
There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help
We’ve long advised companies who want to be market leaders to adopt a customer-centric stance in their internal and marketing attitude. That advice has been
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these
Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional
