Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,
As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of
Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the
In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the
I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
