In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a
The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,
Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the
