Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
Written by Dan Varroney Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement
I’ve traveled all over the country for years for business and personal reasons, and have a Louis-Vuitton sized trunk full of travel nightmare stories as
The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success
Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving
I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and
It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or
Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t
