Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the
Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing
Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional
In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the
I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer
Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
