With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
We’ve long advised companies who want to be market leaders to adopt a customer-centric stance in their internal and marketing attitude. That advice has been
In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track
As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a
