(An open letter from Salespeople the world over to clients and prospects) Dear Prospect, As an ethical, professional, courteous sales person, there are some
Hopefully, if you’re a corporate marketer, brand manager, Marketing Director or Manager, you and your organization have a marketing plan that is reviewed every 4
If you’re a small business owner or manager, you’ve probably been focused on new customer acquisition for the last year or so, just trying to
Before all you English majors go off on me, I know the title is making use of poor grammar -but “From Whom Do You Seek
At it’s root, marketing is about change. Changing perceptions, changing appearance, changing buying behavior. But if marketers are to conquer the C-level chambers and earn
As the year 2014 hits the mid-point, I wanted to give readers some forward thinking, rather than reviewing the past year’s events – we all
Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that
In the general hierarchy of life’s priority, when you think of crisis, the marketing department is probably not the place to call. But if you’re
If you own or operate a service or manufacturing business, one great way to show your leadership of your industry and in the local business
Usually I focus on marketing strategy, tactics and practices in this forum, but I wanted to touch on a more sales and management-oriented topic that
