As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking
After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,
For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our
I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in
Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account
As business people and entrepreneurs, most of us don’t like failure in general, and largely feel that failure is bad. True entrepreneurs, however, often tout
Modern corporations that want to grow and prosper must innovate to survive and differentiate themselves from the competition. Simple statement, not so simple to do.
Branding is one of our mainstay services – it touches and influences every engagement we have to one degree or another. We focus on it
