Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
For those of you with less than pure thoughts, got ya! I don’t write on customer service issues very often, once or twice a year,
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
