Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving

I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and

It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or

Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t

Owen Ashby hit it on the head with this, we’ve seen this happen in bigger companies who are finding they need to spur new growth

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year,

5/11/2012 | blur Group, Expertsourcing, Featured | Dorothy | No Comments We’re all guilty of the occasional bout of marketing Schadenfreude – but we’ve also

Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread

Adding a senior employee can bring short-term costs but long-term gains. Here’s how to tell if the time is right for your business. When you’re