Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
We’ve long been a proponent of the use of primary customer research to guide and inform marketing activity, because it makes so much sense to
Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where
Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than
With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about
Cost Comparison between In-house and hiring a consultant for a typical member research project. Assumes In-Depth Interview method, with 20 Interviews, and recommendations report.
I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
