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Posts Tagged ‘sales’

Show Up, Suit Up, Follow-Up – Don’t Forget That Last One!

Usually I focus on marketing strategy, tactics and practices in this forum, but I wanted to touch on a more sales and management-oriented topic that

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Engagement Means Understanding

We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve

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The Battle Between Sales and Marketing Rages On . . .

There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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