As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
In the modern world, the practice of sales, whether it be called “Account-based Marketing” or Business Development, or some other euphemism, is as tough as
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking
In many business verticals, Spring/Summer is trade show season. If your marketing plan includes trade shows for your vertical or peripheral industries, and your booth
(An open letter from Salespeople the world over to clients and prospects) Dear Prospect, As an ethical, professional, courteous sales person, there are some
12
