There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily
Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve
Written by Dan Varroney Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement
Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve
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