By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it
Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for
Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
In daily practice, good marketing, at it’s heart, is an attempt to get inside the head of as many people of a certain type as
In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track
As fears go, loss of Internet access is climbing the ladder, and will soon join spiders, tornadoes, public speaking and cancer at the top of
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
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