Podcast: Play in new window | Download
Subscribe: RSS
For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set
Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
We’ve long advised companies who want to be market leaders to adopt a customer-centric stance in their internal and marketing attitude. That advice has been
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing
Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t
As a marketer, I have a certain level of curiosity about my client’s customers, and how to reach them effectively, how to reach their emotions,
Thought You’d Enjoy This . . . There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective
