As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
Contrary to popular belief, not only can’t “everyone do marketing”, but the myth that “the Marketing department dreams this stuff up every day . .
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving
Thought you’d find this of interest, so I reposted it in it’s entirety – sums up what I’ve been saying for several years! by Arthur
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
