It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread
Thought you’d find this of interest, so I reposted it in it’s entirety – sums up what I’ve been saying for several years! by Arthur
All of Granite Partners’ consulting engagements involves some sort of primary research, either as part of a SWOT analysis to assess market position, or customer
Branding is one of our mainstay services – it touches and influences every engagement we have to one degree or another. We focus on it
In the general hierarchy of life’s priority, when you think of crisis, the marketing department is probably not the place to call. But if you’re
Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually
In our daily consulting practice, we see the inside of businesses all over the country, and can make some fairly educated observations about how they
How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note
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