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Category Archive for ‘Vision’

Research Data Drives Effective Creative Strategy

It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or

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Vertical Marketing Strategy – Are you Barking (Up the wrong tree) ?

Owen Ashby hit it on the head with this, we’ve seen this happen in bigger companies who are finding they need to spur new growth

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How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Consultants Offer Flexibility, Hands-Off Productivity

With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year,

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What Is The Worst Marketing Campaign Ever?

5/11/2012 | blur Group, Expertsourcing, Featured | Dorothy | No Comments We’re all guilty of the occasional bout of marketing Schadenfreude – but we’ve also

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Is Your Branding Team Thinking Strategically?

Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread

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How Do You Know It’s Time To Get Some Expert Help?

Adding a senior employee can bring short-term costs but long-term gains. Here’s how to tell if the time is right for your business. When you’re

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Empowered Customers: A Direct Result of Technology Adoption?

This was so good I couldn’t resist re-posting it, courtesy of Sourcelink Rich Brown, Oct 02, 2012 Enlightened marketers are now referencing the “Age of

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Effective Research Critical To Assess Member Perceptions, Boost Enrollment

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Integration Is Key To Marketing Campaign Effectiveness

The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing

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