When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as
As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween
Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional
One of a marketer’s biggest challenges is creating trust with a new audience. If a sector of your potential customer base has never heard of
