Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
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