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Category Archive for ‘Non-profit’

Win With A Member-Focused Value Proposition

Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve

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Association Member Engagement Mountain

Written by Dan Varroney  Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement

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Professional Membership Has Great Value for the Member and the Organization

The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success

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Research Data Drives Effective Creative Strategy

It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or

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How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Effective Research Critical To Assess Member Perceptions, Boost Enrollment

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Do’s and Don’ts for Your Trade Show

Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012

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“Relevance” The Only Buzz-word Still Relevant

Recently we were conducting some research for an association client, consisting of some preliminary phone group conversations with some of the Association’s volunteer leadership. The

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More Isn’t Always Better . . .

How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How

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Brand Effectiveness Key to Membership Growth, Part II

Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth

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