While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track
Think about it: Every meeting you attend outside your company, every business function you attend, every group you join, even casual encounters at sporting events,
Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as
I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a
The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,
As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing
