We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
