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Category Archive for ‘Management’

Association Member Engagement Mountain

Written by Dan Varroney  Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement

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Customer Service is Still Your Best Marketing Weapon

I’ve traveled all over the country for years for business and personal reasons, and have a Louis-Vuitton sized trunk full of travel nightmare stories as

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Professional Membership Has Great Value for the Member and the Organization

The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success

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Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?

Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade

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Big Brands Use Big Data To Engage Customers

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

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Google This: What It Means When A Brand Becomes A Verb

I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and

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Don’t Assume You Know Your Customers

Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t

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Vertical Marketing Strategy – Are you Barking (Up the wrong tree) ?

Owen Ashby hit it on the head with this, we’ve seen this happen in bigger companies who are finding they need to spur new growth

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How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Consultants Offer Flexibility, Hands-Off Productivity

With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year,

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