In daily practice, good marketing, at it’s heart, is an attempt to get inside the head of as many people of a certain type as
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
The world of marketing is fraught with data, we’re drowning in it, awash in a sea of numbers, statistics, charts, graphs, analytic dashboards keeping track
Lists – tick lists, To-Do lists, task lists, chores, check lists – successful people of all types and stripes are driven by lists, either as
I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a
The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,
Based on experience, on articles in a huge number of media outlets, on TV and radio, much has been said about the challenges facing the
Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those
If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing
It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
