The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. If your organization isn’t the first thing
I came across this article, Why Start-ups Shouldn’t Hire People With Graduate Degrees by Penelope Trunk on bNet, and thought it was particularly appropriate for
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking
After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,
I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in
