Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
As consultants, we’re constantly receiving client requests for information, meeting new people at events and meetings, receiving RFPs, creating proposals for potential work, when we’re
Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
There is a lot of talk and noise in the marketing interwebs regarding brand. At the base end of the spectrum, there are articles on
Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to
