I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer
With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
