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Category Archive for ‘Editorials’

More Isn’t Always Better . . .

How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How

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Want To Boost Profits? Never Mind Customer Satisfaction, Watch Your Rank

According to a study released by researchers at Fordham University and Ipsos Loyalty, customer satisfaction is not the best indicator of brand performance for consumer

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Are Accuracy and Grammar Important in The Era of Social Media?

OK, I’ve about had it with poor language skills being forgiven under the pretext that “as long as you can read it, a few mistakes

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Ten Tips & Truths For Marketers

For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),

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Research Is A Cost-Effective PR Tool

All of Granite Partners’ consulting engagements involves some sort of primary research, either as part of a SWOT analysis to assess market position, or customer

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Who Do You Seek Advice From?

Before all you English majors go off on me, I know the title is making use of poor grammar -but “From Whom Do You Seek

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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Publish or Perish – By What Definition?

In today’s social media-immersed, blogosphere saturated, media-driven, net savvy world, the nature of publishing has certainly changed. The very definition of publishing has changed as

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