Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
This was so good I couldn’t resist re-posting it, courtesy of Sourcelink Rich Brown, Oct 02, 2012 Enlightened marketers are now referencing the “Age of
Social Media, social media, social media – there, I said it three times into the mirror, now I just have to wait and see what
The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing
I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols
5 Elements of Effective E-mail Messaging 1) Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
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