Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
Thought You’d Enjoy This . . . There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
There are lots of elements to be considered if your marketing plan for the year includes participation in tradeshows, and a number of good reasons
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends
We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive
As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
