According to a study released by researchers at Fordham University and Ipsos Loyalty, customer satisfaction is not the best indicator of brand performance for consumer
Recently we’ve been approached by several tradeshow organizers to review, upgrade, or revamp their marketing efforts, for a variety of reasons. With all the visibility
As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that
I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,
We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in
We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is
How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note
