By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Business owners who sell to consumers are constantly striving to grow their customer base, and to retain the one they have already established. Organic growth,
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
Marketing and sales pros know that people don’t really buy features and benefits, they buy feelings and stories. Your brand (hopefully) tells your buying audience
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target when
Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to
