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Category Archive for ‘Customer Service’

Event Marketing – The Key To Reaching New Customers May Be Through Their Stomachs

If you own or operate a service or manufacturing business, one great way to show your leadership of your industry and in the local business

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Under-promise and Over-deliver – Good Customer Service is Tougher Than it Sounds

Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the

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Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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Sometimes you want to go . . . where everybody knows your name

Everybody wants to be wanted, or at least recognized. I have a few places where they know me on sight when I walk in the

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Good Customer Service MAKES Your Company Money

One of the hallmarks of a strong b-to-c company is the reputation of their customer service approach. Think how much the CS interaction defines the

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