As the year 2014 hits the mid-point, I wanted to give readers some forward thinking, rather than reviewing the past year’s events – we all
Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that
If you own or operate a service or manufacturing business, one great way to show your leadership of your industry and in the local business
We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
We get asked for advice and guidance by firms large and small every day, and when reviewing whether or not to work with a new
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using
One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is
How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note
